Ray Kroc Essay -- Food Industry Fast Food Restaurants Essays

scape Kroc&9They are everywhere From downtown Chicago to a rural town in Nebraska, fast- nutrient restaurants have become a brandmark of how Americans live today. Hurrying to make time for an afternoon appointment, a fair sex decides to make a short stop for lunch. Pulling her sports utility fomite up to the window, she quickly grabs a delicious meal for a smallish price. But where did the idea come from? In the small town of San Bernadino, California, during the fifties, a young man named atomic number 75 Kroc had an idea that would drastically revolutionize the food industry with the efficient use of a multimixer, new ideas, and incredible entrepreneurship, the McDonalds raft began a remarkable empire in the American and worldwide fast-food industry.&9 slam Kroc began his working career the same as most others do by finding a solid job with a solid cash flow, and hope of promotion. Determined to find work for his future wifes debate in marriage, Ray quickly became a salesm en for a Lily cup industry. alas for Ray, it didnt start off in the focussing that he thought it would. essay to support his wife and newborn baby under low pay, Ray would also play piano part time to earn special(a) money. While working for the chance of a promotion, he worked hard in his job going from place to place selling rootcup products. It was in these untimely business enterprise days that Ray first showed a sign of his gift in economic ideas. He had an idea to modify a paper cup in that it could be formed in a way which kept the cup to a greater extent durable. The cups name was rightfully called the One in a Million, and the introduction of this new product took off like a barn fire and boosted sales dramatically in a standing(prenominal) industry. The intelligent business decisions made by Ray were incredible. He cognizant the head of the company to raise the price of the new cup by two cents. Instead of selling at ten cents, the cup exchange at twelve which m ade the boss an extra one one hundred thousand dollars. With this invention by Ray Kroc, new ideas were stimulated and more inventions were created. The invention of the multimixer, by Earl Prince, was a five spindled milkshake machine that Ray believed had tremendous potential.&9When Earl Prince found out about Ray Krocs business and selling tactics, he instantly proposed that Ray leave the Lily Tulip company and go into business with him. Ray would sell the... ... the demands of a changing society. Ray commented on all his success by saying, Everything seems to be coming up roses. Ill be able to tell you more Manana...Manana...(Kroc 207). &9At age fifty-two, Ray Kroc took an idea of the McDonalds brothers, and opened his first franchise. Within a decade he became a millionaire and his journey is a classic success story. Sadly, after 30 socio-economic classs of working for his own company, Ray died of heart failure on January 14, 1984. During 1983, the system wide sales of over four thousand restaurants stack away almost nine billion dollars in sales. And in December of that year Ray was saluted as one of fifty individuals who had made the greatest plowshare to the American way of life in the twentieth century. The West coast Reviews of books writes, Few entrepreneurs can claim to have actually changed the way we live, provided Ray Kroc is one of them. His revolutions in food service automation, franchising, shared subject training, and advertising have earned him a place beside the men who founded non merely businesses but entire new industries. Ray Krocs influential life not only provided work for millions, but changed the life of billions.