Effect of Mission and Responsibilities on a Business

Effect of Mission and Responsibilities on a BusinessOUTLINE mass union plumpment 1 look THE SIGNIFICANCE OF INTERNATIONAL TRADE AND THE EUROPEAN ratio FOR UNITED KINGDOMS BUSINESSES macrocosmImportance of international art, sparing integration and b wholly-shaped securities industrys in Unilevers barterThe pretend of two little economic policies and the solve of the global economy on united kingdom- base placements and s codholdersEconomic implications Economic m whiztary nub (EMU) in the coupled KingdomTASK 2 ap luff THE MISSION AND RESPONSIBILITIES INVESTIGATE THE ECONOMIC ENVIRONMENT AND BEHAVIOR OF ORGANIZATIONSThe military mission, set and backbone objectives of Unilever and an assessment of the carry through of its stakeholdersAn evaluation of the extents to which Unilever extend tos its objectives of its stakeholdersUnilevers responsibilities and the st prizegies it employs to invasion themHow economic g everyplacening bodys attempts to allocate and charter effective practice of resources for UnileverThe impact of mixer welf atomic number 18 and industrial constitution initiatives on Unilever and the goodr communityHow securities industry structures which Unilever usances deviate from the model of perfect disputationRelationship between foodstuff forces and Unilevers responseThe behavior and competitive strategies utilise by Unilever and the role of Competition and regulatory bodiesReferencesTASK 1 EXPLORE THE SIGNIFICANCE OF INTERNATIONAL TRADE AND THE EUROPEAN DIMENSION FOR UNITED KINGDOMS BUSINESSESIntroductionOrganizational mission, objectives and responsibilities atomic number 18 few of the contemporary managerial issues. These be the tools which managers use to steer their systems in a purposeful and holistic manner. Basically, schemeal mission is the nearly all-important(prenominal) end to which an shaping accordingly harnesses and utilizes its resources in recite to achieve a desired level of output . Organizational objectives great deal be describe as the profound points which an organization seek to use for attainment of its mission. On the separate hand, organizational responsibilities are the everyday tasks which an organization inherent carry out with regards to twain its internal and external operations. These intact triple caution concepts work hand in hand. But for both(prenominal) entity to at last accomplish the mission and realize its objectives, it should have a skinny structure.For each(prenominal) organization, profit do or not, to stay true and in frontier with its sites, it must have a puff up thought out and vi able program and structure. Both the organizational structure and design borrow from to each one other(a). An organizational structure is a format in spite of appearance which an institution or a business entity devises and executes its day to day operations. It can be described as process of coordinating the human resource, com munication and technology as well as other resources inwardly a view asn organization. For an organization to come up with a structure, it has to enlist the use of a varied design. A design must weather whatever fibre of organization to reach the goals it is comeing to achieve. Normally, the staff discusses the inevitably of the organization and then come up with a criterion to meet the of necessity. Good designs accompanied with deliberate work force effort are essential to realizing an effective organizational structure (Burton et al, 2006).An organization cannot be undefeated if it does not have an effective organizational design and structure. Without these two, it is not possible to effectively run operations of an organization. The structure entails having exhaustively policies, draw reins, chain of command, principles and other factors which are considered when sexual climax up with a good design. If all these de boundaryinants are not coordinated then the staff o f an organization exit lack cooperation and the organization leave alone definitely not achieve its intended goals as well as meet its needs. Such failures recoil poor management skills. Organizations should design its get hold ofly structures so as to take care of every need that is already present or whitethorn arise.In this paper we are pass to outline and discuss some critical issues in management. We are going to specifically analyze Unilevers managerial approach. Unilever is an eminent compact headquartered in the United Kingdom. It has some(prenominal) investments and business interests spanning the undefiled world. Unilever chief(prenominal)ly deals with Fast Moving Consumer Goods (FMCG). FMCGs are the day to day commodities essential for even the most ordinary emotional state. These are, for instance, soaps, body lotions, beauty products, tea leaves, weave papers, cooking fats and umpteen others.In the FMCGs industry, Unilever is an established and the most rev ered player. Since it deals with the intersection, diffusion and eventual sale of the most essential commodities in life as well as operating in some(prenominal) countries, it is the most appropriate organization to use as a business surroundings issue study.Importance of foreign international sight, economic integration and global markets in Unilevers businessInternational trade is the exchange of goods and go through with(predicate) the b runs. This symbol of business has formed the firm foundation in the modern business world because the manufacturers and distributors attempt to gain from a wider market rather than spirit at their own b vagabonds. Each and every firm intending to throw its nets wide must focal point on the globalization of its marketing and distribution operations. The foreseeable constraints of venturing into international trade are deeply rooted in the standardizations and trade barriers formed through economic integrations and blocs formations.Many economies have learnt that they cannot effectively grapple with the do-it-alone approach. therefore there is a rise in regional economies coming together and forming bigger economies. This grouping and regrouping of states have a huge impact on the social, political and most important economic dimensions of organizations. in that location many clears that come along side this integrations as well as demerits. both organization in need of these benefits and willing to take the ac allianceing endangerments will surely take these challenges and reap from the goodies of global market. Just like any other multinational firm, Unilevers presence in the global market has helped in the continuous development of natural market segment.In hostelry to benefit from the economies of scale, the f number oneerpot shakes off the saturation in the European domestic market by gathering for the needs of international buyers. International trade is withal important bearing in mind the confede racys portfolio resources and products. To tap from these un inquiryed benefits of international trade, Unilever utilizes the contrastive available options of internationalization. The concept of mergers and scholarships has given the smoke a huge milestone in venturing into international trade. Among the many firms that has entered in an international theatrical rolenership with the lodge are Pepsico which works together to market and distribute Lipton, a ready-to-drink tea, Inmarko which is the principal ice cream union based in Russia and the imminent acquisition of Sara Lee division of body and laundry ware. In a nutshell, the company has been able to secure a total of twenty acquisitions.Unilever can accordingly be s helper to be a global flowerpot based on the attributes described before. This is justified by its presence in many nations and the use coordinated brands in global market. It however has one change office in the United Kingdom which manages the entire strategy. The European marriage ceremony policies which affect tariffs and free trade agreements are going to have a last-place trickledown effect on the revenues and operations of Unilever. The elimination of trade restrictions and barriers within the European market means that the revenues are going to rise because of cushy penetration to domestic regions. The removal of all tariffs on trade is one of the major benefits enjoyed by the corporation.The impact of two micro economic policies and the influence of the global economy on United Kingdom-based organizations and stakeholdersmicroeconomic policies are so far successful in creating structural changes in United Kingdoms organizations. These policies are the kinds of long term modifications in the patterns of producing output. The immediate reforms achieved are the reduction in inflationary expectations and maximization of action and job opportunities. The main aim of microeconomic policies is developing the operations of o rganizations, industries and markets with an objective of improving aggregate confer levels. The United Kingdoms government has been at the forefront in seeing that efficiency, flexibility and less(prenominal) costly production is the order of the day because these factors indirectly affect the deliver side of the economy. There is need for firms to maximize efficiency and minimize production cost through acceptance of current technologies for production of goods and services. Organizations much(prenominal) as Unilever which are technically efficient will tend to minimize the bar of resources requisite for a given production activity.The government of United Kingdom has tried to see that there is healthy rivalry in the country. Microeconomic policies help firms to oversee the moderate of sectors which are competitive in that all the players are given a chance to compete with the each other in the market. There are some micro economic reforms which uses approaches much(pre nominal) as corporation structures and privatization.The United Kingdoms government has tried to improve micro economic reforms so that the long term constraints to economic growth can be eliminated. Constraints to economic growth could be brought almost to by ineffectual allocation of resources, undeveloped infrastructure, unstable price structure and under date of available repel. As a result, producers augment their prices and consumers buy cheap foreign goods thereby moistening growth. In order to achieve microeconomic objectives, policy pay offrs must get out the obstacles in order to have efficient allocation of resources which is ideally vatical to be automatically done by the markets.Due to the increased controversy brought about by privatization and deregulation, firms will manage to reduce cost and increase productivity with an aim of maximizing profits. In order to cut production cost, Unilever has been replacing human labor with automated systems. round critic s view this as a precursor to unemployment in the country.Microeconomic policies are very reclaimable because they tend to bring about the element of competition among players in any given sector. Competition returns some firms to struggle while others reduce their prices and give the axe towards the profit margin. Others who are unable to stay afloat exit the market. When a firm has more profit which is obtained from its revenue, it will invest and expand its business. As a result the firm will need more employees thereby creating more jobs opportunities and indirectly expanding the economy (Yip, 2007).Economic implications for the United Kingdom of foundation to the Economic Monetary yoke (EMU)The Economic Monetary Union is the adoption of one capital by the European Union member countries. This move has been achieved through the development of one European Central Bank and readiness of a common monetary policy. Such adoption of single currency has elicited a series of mixe d reactions due to the economic implications. Some school of thought may argue that the adoption of EMU is impertinent because it focuses strictly on the financial services sectors (Smith Grant, 2003).The critics of Economic Monetary Union claim that putting together economies of different sizes is going to be detrimental. This will mean that the entire Europe economy will be the least(prenominal) common denominator. In simpler equipment casualty, the economic muscle of the member states is going to be achieved through striking a balance between the stopicipating economies. The ailing performing economies are going to pull down the perceived successful ones. Despite this pessimistic view of EMU, there will ultimately be a lot of attractiveness of euro financial assets due to eliminated exchange take chances and improved liquidity. In addition the stability in macroeconomic environs is very instrumental in reduction of financing and investments risks. It is no doubt that the introduction of euro as the common currency in the European Union has improved prices transparency. There are no fears by someone victimization euro resulting from using different currency (Smith Grant, 2003).The firms in the Unions territory are able to comfortably compare prices without worry of actual value being distort by conventional in high spiritsly and volatile exchange rates. From an external point of view, the consolidated EMU area is in a position to be self sufficient and independent of the Asian or American influences. consequently partnership has a political effect. The vernacular relationships between nations are going to be fostered since the bad blood is eliminated by continually partnering in the look and improvement framework of the common market policies. The European Union firms, in which our organization of discussion is part, are going to increase their profitability through elimination of currency exchange transaction costs. Other trade pore proponen ts of this worth venture claim that no cent will be lost on the fluctuating exchange rates. Trading as a bloc makes Europe compete effectively with other regional giants in the Far East and America.In conclusion, all these discussed issues notwithstanding, Unilever is regarded as a whole organization with a big history behind it. It is an absolute impartiality that it has a future that is beyond limit. This can be evidenced by the way it is well organized and designed. It as well deals with all its stakeholders on reciprocally estimable basis. In addition, since it operates in many countries around the world, it has constantly upheld the rule of law while prosecute with the dissimilar(a) governments and in its operations.TASK 2 IDENTIFY THE MISSION AND RESPONSIBILITIES INVESTIGATE THE ECONOMIC ENVIRONMENT AND BEHAVIOR OF ORGANIZATIONSThe mission, values and key objectives of Unilever and an assessment of the influence of its stakeholdersThe main mission of Unilever is to cat er for the needs of the race in the world. The corporation envisages the desires of its customers by reacting to the market forces in a creative and competitive manner. This corporation is well established and its approaches are well rooted in the local cultures of the area which it operates in. This has aided it to capture and keep abreast an even wider market throughout the world unlike its competitors. Its long term success emanates from its commitment to customer satisfaction and unique standards of performance as well as lineament in its products. The staff and the management jointly work as a unit and have the willingness to grasp unused ideas and integrate quickly as possible. This firm believes that for it to succeed there has to be a consistent maintenance of corporate behavior among its workers, to the consumers, partnership, and immediate competitors as well. There is a high continuance of business codes, principles and regulations that characterize its functional standards which are embraced by everyone in Unilever. The corporation performs its duties and carries out its obligation with a lot of honesty, up soundness, lawfulness, and sincerity. It respects human rights in relation to its staff employment and remuneration terms and by qualification sure that their interests are always put forward. Not only does it respect the rights of the staff but besides the people and other firms it interacts with (Jones, 2005).Unilever makes sure that its staff adheres to the laws of every country which it operates in. The corporation has dedicated itself to improvement in an purlieu where there is common dedicate and value and where everyone is held liable for the performance and status of the firm. This corporation recruits, employ and support qualified candidates on individual basis of academic merits, father and abilities requisite for each and every position it advertises. The management is dedicated to seeing that the socio-economic offbeat of the staff is looked into and in doing so, it does not allow forced labor or compulsory labor to children. The staff is given freedom to freely affiliate with each other and with those outside the corporation. The staff benefits from effective communication system and receives regular support from the upper management of the organization in terms of consultation.On the other hand, consumers benefit from this corporation through being translated with high quality branded products and services whose prices are always stable. They are offered products which are of high avail and safe for its probable use. Before releasing any bare-assed product to the market, Unilever makes sure that the consumers are well informed about it through prior advertisements and appropriate branding (Jones, 2005).Similarly, its suppliers have greatly benefited from this corporation because they have established mutual work relationship with it and even its other business partners. Unilever also invol ves the society in its corporate activities and ensures that it has fulfilled its social responsibilities to the whole community.This corporation values the environment it operates in because it is committed to do continuous improvements within the organization with a view of constantly assessing environmental impacts with an intention of establishing long term. The corporation has developed fair competition laws among its staff. In their lines of duty, they have a natural inclination to conduct themselves in accordance with the principles of free and fair competition.There is high maintenance of business integrity in that both the staff and the management do not give nor receive any bribe. There is a rule that corruption should be reported immediately to the management. There is maintenance of a high rate of transparency because its accounting records are well audited and reported periodically. The code of conduct is also examined and anybody who breaches it is supposed to follow the procedures listed by the joint secretaries.This corporation has a management card which ensures that the principles set out are complied with. They also make sure that the principles set out are implemented to the letter. This board meets on a regular basis to discuss emerging issues and oversee the whole corporation besides making major decisions.An evaluation of the extents to which Unilever achieves its objectives of its stakeholdersThe success of this corporation has been attributed to towering relationships which it has developed and retained with a number of people and other organizations acting as its most direct stakeholders. Its stakeholders are the consumers, input providers and shareholders. Other stakeholders are the government, regulating bodies, the society, scholars, and individuals who are concerned with what the corporation produces and the impacts of it products on the consumers (Jones, 2005).This corporation manages to achieve its objectives by engaging its stakeholders in unique and different ways. The stakeholders are engaged in different levels and ways depending on their interest. The corporation sees that the interests of the consumers are also met. It continuously sends its squad to the field so that they can analyze and understand various tastes, needs and trends of existing and targeted consumers.The corporation also holds several meetings with local governments and civil society organizations. The engagement with the governments is fundamentally based on issues like change of regulations, licensing, trade terms, tariffs and tax matters. It also engages other associated companies in several areas much(prenominal) as nutrition, and conducts various research projects with an aim of improving its products and market share. The key step of engaging the stakeholders is that most of it is made from the local levels, to regional levels and finally at the global arena. There is always an improved partnership with intergovernmental a nd non-governmental organizations throughout the world. This partnership brings in the much needed expertise and adds knowledge in several vital areas as well as bringing on board the practical initiatives from the ground.This corporation operates in using duplex approaches to guarantee its stakeholders contentment. For manikin on environment concerns, it is in no doubt that it has establishd a kindly atmosphere which will sustain its business for a long sequence to the future. It works hand in hand with other partners in making the environment safe and also provides information on the importance of maintaining a healthy environment. In Kenya, for instance, Unilever engages it social responsibility capacity to computer programt over a billion trees in the next five years.The corporation maintains and defends the right of its customers. Unilever has strong co-operation with the governments and various organizations which it engages with directly or indirectly for example trade unions. The main reason why this organization involves its stakeholders is because it is more concerned with maintaining its genuine interests in business. To make sure that its objectives are observing corporate ethics, the corporation supports the introduction of competition laws. It also makes sure that the staff conducts their duties according to the rules and regulations of fair competition (Jones, 2005).This corporation values its staff such that it creates an environment where mutual trust is a main principle. This is why it offers safe and rich working conditions for the staff. It guarantees to its staff all the basic freedoms.Unilevers responsibilities and the strategies it employs to meet themThe corporation makes sure that its consumers meet their everyday needs in matters of nutrition, sanitation and personal care. The corporation produces brands which make people feel good and gain more in life. Its key objective is sustainability which really acts as the backbone of t he main business. Through the products that it sells to the consumers, it has an aim of inspiring people. It regards the customer satisfaction as a fundamental part of development and it is for this reason that the corporation is in touch with the society. In order to succeed, the corporation always ensures that corporate standards are maintained to the highest level possible.There are various fields in which Unilever deals in, some of the major ones are nutrition, hygiene and personal care. The subsequent responsibilities undertaken by this corporation is clearly explained by the nature of business that it engages in. It is involved in promotion of its customers health fodder and living standards in collaboration with healthcare bodies such as United Nations Children Education Fund (UNICEF) and World Health Organization (WHO). In order to provide healthy nutrition to the society, this corporation has developed crude policies which prove proper diet and educate consumers of the i mportance of using healthy products. The corporation is involved in global campaigns which are related to hygiene. Through these campaigns it has managed to prevent, on a wider scale, some hygiene related diseases.This corporation ensures that the environment is managed accordingly through consideration of some factors such as farming, aquatic life and water. It has also introduced proper marketing programs which sustain fisheries and water conservation activities in the whole world.How economic systems attempts to allocate and make effective use of resources for UnileverThe main aim of Unilever is to utilize resources available to it for maximizing profit in the various countries it operates. Its multidimensional products and status as a market leader in all other aspects and responsibilities emanates from a deeper background. This corporation has spread its wings to a wider world economy and is recognized as a responsible to the entire society. Having occupied this big space, this corporation has become the main target of onrush from those companies which disagrees with the way it runs its business. Being one of the leading FMCG corporations with several interests represented both geographically and functionally. This firm utilizes various economic systems in seeing that economic resources are allocated properly. It uses central planning where the management identifies and designs the production of the kinds of goods and services required by the prospective consumers. After identifying these commodities, it produces and distributes them to the earmarked regions.The process of identifying the much needed goods and services globally needs proper deliberation and understanding of complexity of such an lesson. Several people are often involved in this exercise where factories and suppliers are given guidelines of what they ought to produce or not. This corporation has planners who approximate and plan the allocation of the required resources in producing the f orecasted output. This corporation has employed many people who efficiently utilize these non-human resources to produce optimum output and are in turn given wages or salaries. The numbers of staff is also controlled for the corporation to plan how to cater for the amount of salaries and wages they will be paid. The reason behind planning for this allocation of resources is for employees to work towards realizing the optimum output. The management also plans for the prices at which these commodities will be sold at.By using free market economy, the corporation always focuses on demand and supply forces in attend both the prices and quantities for the commodities. The general public will create demand and supply which will later determine prices and quantities of output produced. The final market prices are very critical to both the producers and consumers in determining how much will be produced and supplied and bought respectively. By doing so, Unilevers management has several mo tives such as the reward of an enterprise, adequate information to producers and consumers, price that shows costs and benefits and the rest in which resources can be maximally allocated and utilized (Yip, 2007).The corporation takes risk of producing goods and services with an expectation of some returns after the sales are made. There is also the fundamental need to maximize revenues and minimize costs. For this to be realized, Unilever depends on the superior market information which enables it to access supplies at a low cost and to strategically place the prices of its commodities. It also has very effective mechanisms of systematizing production in the most competent way and looking for resources at an inexpensive cost. Consumers constantly require information which will guide them of what is in the market.This corporation needs to give the prices of the various commodities which it is offering in the market. Prices in any firm, is a focus point in that it gives a signal to both suppliers and consumers. Consumers have to know the amount of money they are supposed to part with for any given product. The amount of money allocated by consumers for a inspiration of a product reflects its true value and the maximum possible utility they can draw from it.It is also notable that Unilever keeps on inventing and innovating new and viable ideas for all the products it can manufacture. By doing so, it is able to expand the demand and for new products as well as fostering higher and better returns. The corporation also focuses in procuring and moving the resources which are necessary to produce the new products. When a variety of complementary and substitutable products are availed in the marketplace, it gives the consumers multiple consumption choices and the competing firms will have to adjust their respective prices and quantities in order to maximize revenues and establish themselves in the market.The impact of social welfare and industrial policy initiative s on Unilever and the wider communityThe main purpose of developing industrial policies within organizations is to establish a course of action which will provide support that is helpful in achieving development goals which depends on manufacturing and industrial sectors. These policies vindicate that market failures hinder free markets and therefore many countries do not manage to achieve development targets. For this reason, government can overcome the bother of market failures through intervention and ensuring that there is free and fair competition. industrial policies are very important because they tend to favor large corporations such as Unilever. These policies are widely accepted and supported because they provide a more effective way of dealing with market failures. In the process of dealing with market failures, the governments can come with better ways of accessing quality information, empowering legal and institutional frameworks, providing adequate infrastructural su pport, and avails to the business entities a favorable environment needed for industrial and economic development.In an effort of preventing or avoiding market failures, planners focus on industrial policies which attract and level competition. There are some unavoidable externalities which bring about increase in costs and therefore some interventions are more important and urgent than others because they aim at reducing these costs and realization of the benefits resulting from economies of scale. There are various externalities that hamper free and fair competitions which can either be within or outside business entities and countries. Examples of these externalities are perennial problems in the labor market which at times tends to be rigid and inadequate finances for stimulation of growth. The cost associated with accessing information is also a major outwardness which hinders open and fair competition. There are also those industrial policies which focus on ways of overcoming information externalities and by doing so, they create an enabling environment which permits organizations to comply with international standards , engage in experimentation, come up with new product lines and access new markets while expanding the existing markets. Since Unilever makes proper use of industrial policies, it seems to enjoy good environment in which the producers will find resources required for the business.Economic growth is enhanced by an efficient market economy which allows access to markets and economic capital. The aim of industrial policy is to aid industrial sector and its growth. Being a non-governmental organization, Unilever sets crucial conditions for a utter(a) strengthening of plurality and democracy in the societies which has its operations in. Therefore, the improvement of non-governmental organizations has an impact on individuals and the overall development of society. Social welfares are very important in the society because they lead to developme nt of projects which are individually beneficial and can adjust to the need of the society. Projects which are beneficial to the society should be in the hands of private sector because they are very close to the society and understand their needs.How market structures which Unilever uses deviate from the model of perfect competitionMarket structure is the manner in which a corporation experience competition during the delivery of goods and services. The structures are very dynamic and both extremes do exist depending on the market in which one is operating and the type of goods being dealt with. The theoretically existing market structures are perfect competition, noncompetitive competition, oligopoly and monopoly. Out of these e