Exploring Online Consumer Behaviors Essay

The general objective of this investigate was to document mountains reactions, attitudes, motivatings, and deportments that acquit bear upon online grease ones palmsing behaviors. The World Wide Web has been cordial to the public now for over cardinal years. It came upon the world and exploded in popularity give care few things put on do in the history of the world. The purpose of this research is to get wind how individual behaviors affect online consumerism. jibe to Hawkins and Mothersbaugh (2010) online consumer behavior go off be defined as the study of individuals, groups, or organizations and the process they employ to select, secure, use, and dispose of carrefours, table services, experiences, or ideals to satisfy needfully and the impacts that these processes have on the consumer and society. thither are m whatever variables to consider when outlining behaviors of network consumerism. Three main eventors are affected by behaviors of online consumers, atti tudes towards online obtain, motivations, such as price, dodge and hedonic motivations, and online information search (Vazquez & angstrom Xu, 2009). If a person has a demonstrable experience of grazeping on the internet, indeed their attitude will affect the government issue of get online.Online consumers feel to a greater extent in control when they can search with coitus ease of low prices and special offers. A great motivation of online shopping is the resemblance of prices, more than information is available online concerning the products, which altogetherows the consumer to befool better decisions.The problem of online consumers is important and requires save research, because online shopping could become the way of shopping for most of the world. In contrast to this scenario, is the fact that we are losing our ability to maintain a high level of customer service on- site. The employees many shoppers encounter seem more to be filling a vilification than actively engaging in pctage consumers with purchases or becoming knowledgeable just about what they sell. Online consumerism is not however without its apprehensions.Research conducted by Janda, stated in her article that there were, four consumer online concerns identified, privacy, security, credibility, and virtual experience all having negative set up on consumer buying (2008, p. 339). Online consumers are worried about their in the flesh(predicate) information being collected when purchase on the internet. The transference of information makes round consumers nervous and they do not need to take the risk. Shipping and return policies is too a major concern on with the credibility of the online retailers when looking into the merchandise descriptions.Consumers that had more experience with navigating the internet felt safer and palmy while using the internet at their residence or on the job, sooner than using community computers (Koyuncu & vitamin A Lien, 2003, p. 721). other negative behavioral pattern put down is that of compulsive tainting tendencies. These tendencies to over buy can have detrimental mental pictures on the consumer, notably affecting monies, feelings, and affinitys. According to The Relationships Between Consumers Tendencies to Buy Compulsively and Their need to Shop and Buy on the network, somewhere amid five and nine percent of Americas population could be identified as people who have a propensity to compulsively buy (Kukar-Kinney, Ridgeway, &type A Monroe, 2009). Motivators of this type of behavior allow in the very key ingredients of online shopping. These motivations are the chase items that may be purchased at any time, shopping can be done frequently, a broader variety exist, and also purchases may be brought in private.According to this research the following results show that, search be were the most important motivation, followed by product assortment/price, brand equity, transaction costs, customer orientation, and perceived quality. The least important motivation associated with online auction behaviors was social interaction. (Jeon, Crustsinger, & adenosine monophosphate Kim, 2008, p. 36). To fancy which factors and variables are associated with online consumer behaviors, several questionnaires will be emailed to a random chosen sum up of email participants. The questionnaire will explore which factors and variables have an impact on online behaviors. 1. What factors and variables identify the behaviors of online consumers? 2. What strategies can be formulated to control online behaviors and purchasing?ReferencesHawkins, D., & Mothersbaugh, D. (2010). Consumer behavior and marketing strategy. In Consumer expression Building Marketing Strategy (11thED.) Columbus, Ohio McGraw- Hill. Janda, S. (2008). Does gender moderate the effect of online concerns on purchase likelihood? journal of Internet Commerce, 7(3), 339-358. doi 10.1080/15332860802250401 Jeon, S., Crustsinger, C., & Ki m, H. (2008). Exploring online auction behaviors and motivations. daybook of Family and Consumer Sciences, 100(2), 31-40. doi 1082-1651Koyuncu, C., & Lien, D. (2003). E-commerce and consumers purchasing behavior. journal of Applied Economics, 35(6), 721. Retrieved from http//go.galegroup.com.ezproxy.liberty.edu2048/ps/i.do?id=GALE%7CA102272684&v=2.1&u=vic_liberty&it=r&p=AONE&sw=w Kukar-Kinney, M., Ridgway, N., & Monroe, K. (2009). The relationship between consumers tendencies to buy compulsively and their motivations to shop and buy on the internet Consumer Behavior and Retailing. diary of Retailing, 85(3), 298-307. doi 10.1016/j.jretai.2009.05.002 Vazquez, D., & Xu, X. (2009). investigating linkages between online purchase behaviour variables. multinational Journal of Retail & dispersal Management, 37(5), 408. doi http//dx.doi.org.ezproxy.liberty.edu2048/10.1108/09590550910954900ReferencesJanda, S. (2008). Does gender moderate the effect of online co ncerns on purchase? likelihood? Journal of Internet Commerce, 7(3), 339-358.Jeon, S., Crustsinger, C., & Kim, H. (2008). Exploring online auction behaviors and motivations. Journal of Family and Consumer Sciences, 100(2), 31-40. Koyuncu, C., & Lien, D. (2003). E-commerce and consumers purchasing behavior. Journal of Applied Economics, 35(6), 721.Kukar-Kinney, M., Ridgway, N., & Monroe, K. (2009). The relationship between consumers tendencies to buy compulsively and their motivations to